1, he sought to elevate his game and become the superhero the hip-hop industry wanted in order to be taken seriously as a mainstream cultural force. With his sophomore effort, In My Lifetime, Vol. The album went gold and earned him critical acclaim. The closest figure it had was Puff Daddy, the CEO of Bad Boy Records, who recorded his debut album mostly as a joke, but now found himself one of hip-hop’s biggest stars.Įnter Shawn “Jay-Z” Carter, a Brooklyn-born emcee who had been recording music since the late ’80s, but had found his groove with Reasonable Doubt, his debut solo album that he released through his own imprint, Roc-A-Fella, and Priority Records in 1996. Two of its brightest stars, 2Pac and The Notorious B.I.G., had tragically fallen in the span of six months, just as hip-hop was earning play on daytime radio and prime-time MTV, back when both of those things were important. ![]() ![]() It’s accepted that in late 1997, hip-hop was in need of a poster child. ![]() Happy 25th Anniversary to Jay-Z’s second studio album In My Lifetime, Vol.
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